Why we always ask for vector art

Almost the first thing we ask for is a vector file of your club logo. 

Let us explain, there are two main image types – raster and vector.

A raster image is a picture made up of tiny, coloured dots (pixels). When you zoom in on a raster image a lot, you can see the pixels. If you try to make the picture bigger, it might get blurry, because the pixels get stretched.   JPEGs, GIFs, and PNGs are common raster image types. 

For Vector images, instead of using little coloured dots like regular pictures, vector art uses special maths to create clear and smooth drawings.  These drawings can be made bigger or smaller without them looking fuzzy. Vector art is defined by lines, curves, points, and other mathematical properties.  The benefits are:

• Scalability – can be resized without losing quality.
• Resolution independence – they can be displayed at any resolution without compromising image quality.
• Editable – individual components can be adjusted or modified.
• Smooth curves and lines

Vector graphic files include Adobe Illustrator (AI), SVGs and EPS.  When a designer creates a new logo or graphic from scratch, generally they will create it as a vector, because it provides more flexibility in how the logo can be used later.